Artura
Audio-tour app that offers a broad range of tours with planned audio and visual content in museums and art galleries.
Artura
Audio-tour app that offers a broad range of tours with planned audio and visual content in museums and art galleries.
About
Artura is an audio-tour app that offers a broad range of tours with planned audio and visual content in museums and art galleries.
It helps people access information about artists, their works, and current exhibitions. The app strives to bring art closer to people and enrich culture.
Project overview
My Role
UX designer designing an audio-tour app from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Project Goal
Design an app with audio tours that let people interact at their own pace, along with engaging information and content for people to learn about art.
User Research
I conducted interviews to understand users and their needs. My research revealed that art lovers and travel enthusiasts often avoid galleries due to limited information and lack of personalized tours.
It also uncovered broader issues like accessibility, time constraints, and limited resources for learning about art.
Diana Roland
Goals
Volunteer at the Community Arts Center.
Help and improve the well-being of individuals.
Create a positive environment for people to express themselves.
Frustrations
“Balancing work, family time, and volunteering can be exhausting.”
“When looking at art in galleries, it can be challenging to find information.”
Age: 40
Education: MSW
Hometown: Zagreb, Croatia
Family: Husband and two children
Occupation: Social worker
Key Challenges
Accessibility
People with impairments often struggle with reading small captions in galleries or information that is not audible.
Individuals find it difficult to join gallery tour groups due to a lack of free time.
Information about artworks and artists is not available for users to read at home or outside of art galleries.
Time
Content availability
Access to the audio transcript and language selection.
Map button for easier gallery navigation and like button to bookmark items for future access.
Starting
the Design
Making iterations of each screen of the app on paper ensured that elements that made it to the digital wireframe would be well organized with content that addresses user pain points. I emphasized images and content search for easier flow through app.
Paper Wireframe
Low-Fidelity Prototype
User testing results
I conducted two rounds of usability studies. Results from the first study helped me iterate and build from wireframes to mockups. In the second study on high-fidelity prototype, findings showed parts and elements that needed to be improved and refined.
01.
Users want an easier flow through the app.
Users find the introduction and start tour buttons confusing.
The artist search page has an excessive amount of information.
02.
03.
Improved button hierarchy with better placement and contrast.
Bottom navigation bar for easier user flow.
Artist information was reduced to enhance visibility.
Mockups and
High-Fidelity Prototype
All insights gained through user testing helped me improve elements and user flow for the final high-fidelity app prototype.
Take a look and test it out.
Thank you for your time reviewing Artura audio-tour app.
If you would like to give more feedback or get in touch, my contact information is provided below.